Inbound Marketing Cloud

Inbound Marketing Cloud

Inbound Marketing involves getting your audience to find you online. Customers now search for content online in order to solve their problems which results in a more informed consumer-led buying process. Inbound marketing can include promoting a company through blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing.

Some areas to consider are:

    • Email marketing –  running email campaigns, email list management, tracking of responses, bounces, opt outs, CASL compliance.
    • Landing pages – quick creation of forms for marketing ideas, A/B testing, search keyword search
    • Lead management – lead tracking, pipeline reporting and email triggering, customer journey
    • CRM integration – linking with accounts and contacts in real-time
    • Social marketing – auto posting of updates to LinkedIn, Facebook, Twitter and Google+, linking prospect / customer with social presence / activity
    • Analytics and Reporting- analytics on prospect/customer behaviours and comparison with A/B testing results

 

About the Author: Steven Reece, PhD is a Cloud Technical Architect at Lucrodyne and has over 20 years experience in Small and Medium Enterprises in Canada, US and the UK.

What I do
I help Small and Medium Business Owners, IT Executives and Staff leverage Cloud Services to improve ROI, reduce costs and enhance Sales and Service experience.

How I do it
Customization and Integration of Cloud Applications
Migration of On-premise Applications to Cloud
On-going management of Client Cloud Services

Contact me at:
Email: steven.reece@lucrodyne.com
Tel: 1-905-882-0701 x 221

 

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