Bundesliga will Utilize AWS Services to Improve Fanbase Experience
Bundesliga, Germany’s top football league will utilize artificial intelligence (AI) and machine learning (ML) capabilities from AWS services to enhance their fanbase experience. They want to provide more ways to excite and engage with their fanbase by delivering personalized content through broadcasting, on apps, and on the Internet.
Bundesliga plans to utilize the following AWS tools:
- Amazon Rekognition tool for video and image analysis, and for building a cloud-based media archive for their fans
- Amazon SageMaker tool to build, train and deploy ML models
- Amazon Personalize tool to create a real-time experience and offer fans with personalized game footage, marketing promotions, and for search results based on their favorite teams, players, or matches
Lucrodyne are consulting partners with AWS.
Read this article to learn more about how Bundesliga will utilize AWS services to improve their fanbase experience.
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